Back in the 1800’s, the food
business may seem like better than today, as we see a world without GMO’s and
artificial flavoring. But this was not the case in the day. The food being
served to Americans back in the 1800’s and even early 1900’s was poor, as
businesses were finding ways to make their products more appealing and less
expensive. It took a huge effort from Harvey Washington Wiley, a chemist in the
uncharted world of chemistry, to change. But looking through the different
lenses of American businessmen and even congressmen, it is understandable to
the reason why it took so long to regulate these harmful components because of
America’s support for businesses. But looking at this story, it is clear that
businesses should be responsible to listening to public opinions and align with
their beliefs, or else risk losing more money.
First, we have to look at the
consumer’s point of view to understand the business behind it. Usually a
traumatic event or a growing crisis will lead to a growing concern to a
consumer about what businesses should sell or allow. For example, take Walmart taking
guns off their market due to the growing concern of mass shootings in America
or Starbucks planning to get rid of plastic straws by 2020. To quote the New
York Times, “Walmart said it made the announcement after weeks of discussion
and research about how best to respond. The decision is in line with public
opinion polls that favor more gun controls, and advocates…”
and again, in the Times Starbucks article, “The plastic straw… has been falling
out of favor in recent years, faced with a growing backlash over its effect on
the environment.” What do both of these events have in common. Both events had
a global/national crisis going on, and now that the public opinion is shining
light on these issues, businesses jump on the bandwagon to try and keep these people
on their good side.
Next, we must take in consideration
the businesses of today. These days, businesses are obsessed with trying to get
a better public opinion. Take for example why companies are sponsoring LGBTQ communities
or donating to charities. According to Inc, “Recent studies suggest that
millennials have driven the social responsibility movement, with 70 percent of
them reporting that they’ll spend more with brands that support causes.” Dawn
Ennis, an LGBT-rights supporter, asked a question in her article about
businesses supporting LGBT, says “Are consumers so gullible as to actually
choose to spend their money on a brand with a rainbow? Well, yes. According to
the first article, people, especially millennials, would be more likely to be
spending money on these businesses, despite maybe these companies having
ulterior motives for supporting the LGBT community. Even if businesses don’t
support the cause, just being out there in the bandwagon increases public
image. So supporting causes that the public also supports not only improves the
look of the company from the outside, but the money coming inside.
Finally, should business cater to
the public’s wants? Well, they should, or else run the risk of losing money. If
they didn’t, then the pure food crisis in the early 1900’s would have lasted
longer, as businesses would see no real reason to give in, as their precious money
was still being earned. It was only when their image was being attacked when
they responded. For example, take when Upton Sinclair published The Jungle,
a book exposing the horrors of the meat industry through a fictional story. To
quote The Poison Squad, a book about Harvey Wiley’s biography about his
struggle for pure food, “[Sinclair] had learned that the meatpacking interests had
quietly donated $200,000 toward Roosevelt’s election campaign in 1904.” These
food businesses felt attacked, and took measures in their own hands, and gave
Roosevelt $200,000. In 2019, this would be worth more than $5.7 million. This
is not regular for a business to donate that much money to a political cause,
as doing this may cause suspicions of corruption. If the food business was
confident that they could survive the onslaught of this movement for pure food,
then they would not have done this move. It just doesn’t seem reasonable to me.
To conclude, businesses should be
responsible for taking actions on public opinion, as they will lose money
otherwise. It is clear that from the perspective of both consumer and the
business, it is beneficial for both sides to focus on current issues and
businesses should take a stand into solving world issues, for they have the
power to lead the way. Even if the businesses don’t want to, they need to
attend to their consumers’ concerns, or risk falling.